As a Visiting Nurse, Alice Benedetto felt so strongly about nutrition as medicine she found herself challenging her patients to be vegan for a day. This fueled a passion for Alice, as she felt a calling to make a bigger impact on the world with the power of vegan nutrition. As she continued to work, a question in her mind remained: how can I do more?
Crafting raw ingredients into delicious foods was Alice’s expertise and with the overwhelming popularity of her snacks from friends and neighbors, she had the idea to start a business. The truth was though, that most of her time and energy was spent on being a single mother and working full-time, making this dream seem impossible. Despite it, Alice didn’t give up and with some brainstorming, she put together a small team from a list of friends, all working to make the Raw Rev vision a reality. Alice sold her house and took the savings between her and her now-husband to found Raw Indulgence Inc, the official business, all with their four kids in tow.
When Raw Rev began, Alice was still a visiting nurse and made deliveries to local health food stores in-between patient visits, working seven days a week. This dedication paid off as Raw Rev now makes millions of bars every year and is carried in thousands of retail channels, including mass-market grocery and online stores. Her vision is to continue making high-quality products and reach an even larger market, remaining affordable and irreplaceable, in flavor and quality. Today, Alice is still creating 100% vegan nut-based bars by hand that are moist, delicious, and addicting. She is proud Raw Rev can make a difference for us and the planet we live on, one bar at a time.
"We believe the result of superb nutrition and great taste is looking and feeling good, so we created Raw Rev Glo. Made with minimally processed plant-based ingredients, infused with nutritious raw superfoods and loaded with antioxidants, Glo will leave you feeling satisfied and radiant from the inside out."
- Alice Benedetto, RN, President & Founder